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Display Racks Trigger Retail Purchases

Display racks exist to create organized product displays and ultimately drive sales. Strategically placed display racks attract browsing attention and trigger impulse purchases while customers wait in line. Three popular trends in display racks include slatwall displays, wire display racks, and cardboard display units. Slatwall units and gridwall fixtures allow for individual customization, while the cardboard units are known to be portable and lightweight for temporary usage. Whether you are outfitting a new store location, looking to update existing store fixtures, or just simply want to increase your store’s sales, display racks may be exactly what you need.

• Cardboard displays are the economical solution for temporary retail presentations. Cardboard retail displays are reasonably priced and even ship flat to save you money on packing and shipping fees. Available in floor-standing and countertop units, these corrugated cardboard displays come in multi and single-pocket builds. They are ideal for showcasing promotional, on-sale or clearance products, and can be purchased in different colors like blue, red, black and white. Although these display racks are only meant for temporary use, in many cases they are strong enough to endure the wear and tear of any busy store.

• Slatwall display fixtures are ideal for a store with frequently changing retail displays. Display racks, like slatwall displays, enable you to easily build the store fixture that best suits the individual needs of a store. Slat wall kiosks and panels feature various individual slats for accessories to be added or removed with ease. Setting up a new display doesn’t have to take hours. Simply add these store fixtures to your place of business, and you will be able to change your displays in no time. Some slatwall accessories include sign holders, wire baskets, acrylic bins, faceouts and waterfall arms.

• Wire display racks, including gridwall displays, come in multiple shapes and sizes for countertop, wall-mounting and floor-standing purposes. Many countertop wire racks are used to hold CDs or DVDs, and in some cases even spin on revolving bases to provide easy access to customers. Other display racks present magazines or brochures with an open construction allowing consumers to view titles and information easily. Wire display racks are typically constructed from high-quality welded wire and feature a black, powder-coated finish. Wire gridwall fixtures generally have an open design giving you the ability to personalize your displays. For gridwall a display, you can either buy pre-configured units or “build your own” fixtures, and choose from an array of baskets, faceouts and waterfall attachments.

Display racks are essential for any retail store, boutique or gift shop. Visual merchandising in an organized manner brings energy to the retail floor and promotes customer purchases. Display racks are often found in clothing boutiques, home goods stores, toy stores and other retail venues. No matter what type of store you have, there are display racks available to satisfy your needs.

About the Author

Brooke works with point-of-purchase displays in Internet Marketing and Web Design capacities. For an excellent overview of display racks and all store fixture products, visit StoreFixture.com.

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